{"id":7431,"date":"2026-02-12T22:41:19","date_gmt":"2026-02-12T21:41:19","guid":{"rendered":"https:\/\/1ai.cz\/ainovinky\/openai-chce-revolucnim-searchgpt-konkurovat-googlu-zmeni-vyhledavani-navzdy\/"},"modified":"2026-02-12T22:41:19","modified_gmt":"2026-02-12T21:41:19","slug":"openai-chce-revolucnim-searchgpt-konkurovat-googlu-zmeni-vyhledavani-navzdy","status":"publish","type":"post","link":"https:\/\/1ai.cz\/ainovinky\/openai-chce-revolucnim-searchgpt-konkurovat-googlu-zmeni-vyhledavani-navzdy\/","title":{"rendered":"OpenAI chce revolu\u010dn\u00edm SearchGPT konkurovat Googlu. Zm\u011bn\u00ed vyhled\u00e1v\u00e1n\u00ed nav\u017edy?"},"content":{"rendered":"

OpenAI vstupuje na boji\u0161t\u011b vyhled\u00e1v\u00e1n\u00ed s jasn\u00fdm z\u00e1m\u011brem – postavit se nejen startup\u016fm jako Perplexity, ale i velik\u00e1n\u016fm typu Google a Bing. Ve \u010dtvrtek spole\u010dnost odhalila SearchGPT, revolu\u010dn\u00ed vyhled\u00e1vac\u00ed n\u00e1stroj, kter\u00fd slibuje poskytovat aktu\u00e1ln\u00ed odpov\u011bdi na dotazy s pomoc\u00ed webov\u00fdch zdroj\u016f a um\u011bl\u00e9 inteligence.<\/p>\n

Jak SearchGPT vlastn\u011b funguje?<\/h2>\n

Design SearchGPT na prvn\u00ed pohled p\u0159ipom\u00edn\u00e1 zn\u00e1m\u00fd ChatGPT. Princip je podobn\u00fd – zad\u00e1te dotaz a SearchGPT v\u00e1m poskytne relevantn\u00ed informace spolu s fotografiemi z webu, a co je d\u016fle\u017eit\u00e9, dopln\u011bn\u00e9 o odkazy na p\u016fvodn\u00ed zdroje. Pokud v\u00e1s odpov\u011b\u010f nezaj\u00edm\u00e1 do hloubky, m\u016f\u017eete pokl\u00e1dat up\u0159es\u0148uj\u00edc\u00ed ot\u00e1zky nebo vyu\u017e\u00edt postrann\u00ed panel s n\u00e1vrhy souvisej\u00edc\u00edho vyhled\u00e1v\u00e1n\u00ed. Je to jako kdybyste m\u011bli osobn\u00edho asistenta, kter\u00fd v\u00e1m pom\u00e1h\u00e1 zorientovat se v z\u00e1plav\u011b informac\u00ed na internetu.<\/p>\n

Zaj\u00edmavost\u00ed je, \u017ee n\u011bkter\u00e9 v\u00fdsledky zohled\u0148uj\u00ed va\u0161i polohu. SearchGPT podle dokumentace OpenAI shroma\u017e\u010fuje a sd\u00edl\u00ed obecn\u00e9 informace o polohe s poskytovateli vyhled\u00e1v\u00e1n\u00ed t\u0159et\u00edch stran, co\u017e zlep\u0161uje p\u0159esnost v\u00fdsledk\u016f. Prakticky to znamen\u00e1, \u017ee kdy\u017e hled\u00e1te restauraci, dostanete seznam t\u011bch v okol\u00ed, nebo aktu\u00e1ln\u00ed p\u0159edpov\u011b\u010f po\u010das\u00ed pro va\u0161i oblast. Pokud chcete sd\u00edlet p\u0159esn\u011bj\u0161\u00ed \u00fadaje o poloze, m\u016f\u017eete to povolit v nastaven\u00ed.<\/p>\n

Co je pod kapotou SearchGPT?<\/h2>\n

Technologicky je SearchGPT postaven na modelech OpenAI – konkr\u00e9tn\u011b GPT-3.5, GPT-4 a nejnov\u011bj\u0161\u00edm GPT-4o. Zat\u00edm je v\u0161ak dostupn\u00fd pouze pro omezenou skupinu u\u017eivatel\u016f a vydavatel\u016f v testovac\u00edm re\u017eimu. OpenAI ale pl\u00e1nuje v budoucnu n\u011bkter\u00e9 funkce SearchGPT integrovat p\u0159\u00edmo do ChatGPT platformy, co\u017e by mohlo v\u00fdrazn\u011b zm\u011bnit zp\u016fsob, jak\u00fdm lid\u00e9 vyhled\u00e1vaj\u00ed informace online.<\/p>\n

„Z\u00edsk\u00e1n\u00ed odpov\u011bd\u00ed na webu m\u016f\u017ee vy\u017eadovat hodn\u011b \u00fasil\u00ed a \u010dasto v\u00edce pokus\u016f, ne\u017e z\u00edsk\u00e1te relevantn\u00ed v\u00fdsledky,“ vysv\u011btluje OpenAI v blogov\u00e9m p\u0159\u00edsp\u011bvku. „V\u011b\u0159\u00edme, \u017ee vylep\u0161en\u00edm konverza\u010dn\u00edch schopnost\u00ed na\u0161ich model\u016f o aktu\u00e1ln\u00ed informace z webu m\u016f\u017ee b\u00fdt hled\u00e1n\u00ed toho, co pot\u0159ebujete, rychlej\u0161\u00ed a snadn\u011bj\u0161\u00ed.“<\/p>\n

Temn\u00e1 str\u00e1nka AI vyhled\u00e1v\u00e1n\u00ed<\/h2>\n

Spekulace o tom, \u017ee OpenAI p\u0159ipravuje konkurenci pro Google, se objevovaly u\u017e od \u00fanora leto\u0161n\u00edho roku. Spu\u0161t\u011bn\u00ed SearchGPT ale p\u0159ich\u00e1z\u00ed v dob\u011b, kdy jsou AI vyhled\u00e1va\u010de pod palbou tvrd\u00e9 kritiky kv\u016fli plagi\u00e1torstv\u00ed, faktick\u00fdm chyb\u00e1m a kanibalizaci obsahu.<\/p>\n

Googlel AI Overviews se nap\u0159\u00edklad proslavil bizarn\u00edm doporu\u010den\u00edm p\u0159idat na pizzu lepidlo. Arc Search od The Browser Company zase jednomu novin\u00e1\u0159i sd\u011blil, \u017ee mu od\u0159\u00edznut\u00e9 prsty dorostou zp\u011bt. AI vyhled\u00e1va\u010d Genspark dokonce doporu\u010doval zbran\u011b vhodn\u00e9 k zabit\u00ed \u010dlov\u011bka. A Perplexity? Ten byl p\u0159isti\u017een, jak p\u0159eb\u00edr\u00e1 \u010dl\u00e1nky jin\u00fdch m\u00e9di\u00ed bez jak\u00e9hokoli uveden\u00ed zdroje \u010di autorstv\u00ed.<\/p>\n

Pro medi\u00e1ln\u00ed pr\u016fmysl jsou AI generovan\u00e9 p\u0159ehledy existen\u010dn\u00ed hrozbou. V\u00fdzkumy ukazuj\u00ed, \u017ee AI Overviews by mohly sn\u00ed\u017eit n\u00e1v\u0161t\u011bvnost vydavatel\u016f a\u017e o 25 procent. D\u016fvod je prost\u00fd – pro\u010d by lid\u00e9 klikali na odkazy, kdy\u017e jim AI shrne obsah p\u0159\u00edmo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed? Na 1AI.cz<\/a><\/strong> jsme o tomto probl\u00e9mu ji\u017e n\u011bkolikr\u00e1t psali.<\/p>\n

OpenAI slibuje etick\u00fd p\u0159\u00edstup<\/h2>\n

OpenAI se sna\u017e\u00ed prezentovat SearchGPT jako zodpov\u011bdn\u011bj\u0161\u00ed alternativu. Spole\u010dnost tvrd\u00ed, \u017ee SearchGPT „v\u00fdrazn\u011b cituje a odkazuje“ na vydavatele ve vyhled\u00e1v\u00e1n\u00ed s „jasn\u00fdm, \u0159\u00e1dkov\u00fdm a pojmenovan\u00fdm autorstv\u00edm.“ Tak\u00e9 \u00fadajn\u011b spolupracuje s vydavateli na navrhov\u00e1n\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti a poskytuje majitel\u016fm web\u016f n\u00e1stroje, jak spravovat zobrazen\u00ed jejich obsahu ve v\u00fdsledc\u00edch.<\/p>\n

„D\u016fle\u017eit\u00e9 je, \u017ee SearchGPT se t\u00fdk\u00e1 vyhled\u00e1v\u00e1n\u00ed a je odd\u011blen\u00fd od tr\u00e9nov\u00e1n\u00ed z\u00e1kladn\u00edch generativn\u00edch AI model\u016f OpenAI,“ objas\u0148uje spole\u010dnost v blogov\u00e9m p\u0159\u00edsp\u011bvku. „Str\u00e1nky mohou b\u00fdt zobrazeny ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, i kdy\u017e se rozhodnou ne\u00fa\u010dastnit se tr\u00e9nov\u00e1n\u00ed generativn\u00edch AI. Jsme odhodl\u00e1ni podporovat prosperuj\u00edc\u00ed ekosyst\u00e9m vydavatel\u016f a tv\u016frc\u016f.“<\/p>\n

D\u00e1 se OpenAI v\u011b\u0159it?<\/h2>\n

Slova o etick\u00e9m p\u0159\u00edstupu zn\u00ed hezky, ale historie OpenAI nazna\u010duje, \u017ee opatrnost je na m\u00edst\u011b. Spole\u010dnost byla v minulosti p\u0159isti\u017eena, jak bez povolen\u00ed sb\u00edrala miliony p\u0159epis\u016f z YouTube k tr\u00e9nov\u00e1n\u00ed sv\u00fdch model\u016f. Ot\u00e1zka tedy zn\u00ed – je SearchGPT skute\u010dn\u011b novou kapitolou etick\u00e9ho AI vyhled\u00e1v\u00e1n\u00ed, nebo jen dal\u0161\u00ed marketingov\u00fd tah?<\/p>\n

U\u017eivatel\u00e9 1AI.cz<\/a><\/strong> budou jist\u011b sledovat, jak se SearchGPT osv\u011bd\u010d\u00ed v praxi. Pokud OpenAI dok\u00e1\u017ee dodr\u017eet sv\u00e9 sliby a skute\u010dn\u011b respektovat pr\u00e1ci vydavatel\u016f, mohlo by to zm\u011bnit pravidla hry ve sv\u011bt\u011b online vyhled\u00e1v\u00e1n\u00ed. \u010cas uk\u00e1\u017ee, zda SearchGPT p\u0159inese slibovanou revoluci, nebo jen dal\u0161\u00ed skand\u00e1ly.<\/p>\n

Shrnut\u00ed<\/h2>\n
    \n
  • OpenAI p\u0159edstavilo SearchGPT jako konkurenci Googlu a Bingu s d\u016frazem na konverza\u010dn\u00ed styl vyhled\u00e1v\u00e1n\u00ed<\/li>\n
  • N\u00e1stroj poskytuje aktu\u00e1ln\u00ed odpov\u011bdi s odkazy na zdroje a zohled\u0148uje polohu u\u017eivatele<\/li>\n
  • SearchGPT je poh\u00e1n\u011bn modely GPT-3.5, GPT-4 a GPT-4o, zat\u00edm dostupn\u00fd pro omezenou skupinu tester\u016f<\/li>\n
  • OpenAI slibuje etick\u00fd p\u0159\u00edstup s jasn\u00fdm citov\u00e1n\u00edm zdroj\u016f a spolupr\u00e1ci s vydavateli<\/li>\n
  • AI vyhled\u00e1va\u010de \u010del\u00ed kritice za plagi\u00e1torstv\u00ed, nep\u0159esnosti a ohro\u017een\u00ed n\u00e1v\u0161t\u011bvnosti web\u016f<\/li>\n
  • Budoucnost uk\u00e1\u017ee, zda OpenAI dodr\u017e\u00ed sv\u00e9 sliby o respektov\u00e1n\u00ed pr\u00e1v vydavatel\u016f<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    OpenAI vstupuje na boji\u0161t\u011b vyhled\u00e1v\u00e1n\u00ed s jasn\u00fdm z\u00e1m\u011brem – postavit se nejen startup\u016fm jako Perplexity, ale i velik\u00e1n\u016fm typu Google a Bing. Ve \u010dtvrtek spole\u010dnost odhalila SearchGPT, revolu\u010dn\u00ed vyhled\u00e1vac\u00ed n\u00e1stroj, kter\u00fd slibuje poskytovat aktu\u00e1ln\u00ed odpov\u011bdi na dotazy s pomoc\u00ed webov\u00fdch zdroj\u016f a um\u011bl\u00e9 inteligence. Jak SearchGPT vlastn\u011b funguje? Design SearchGPT na prvn\u00ed pohled p\u0159ipom\u00edn\u00e1 zn\u00e1m\u00fd<\/p>\n","protected":false},"author":1,"featured_media":7430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523],"tags":[531,532,670],"class_list":{"0":"post-7431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chatboti","8":"tag-1ai-cz","9":"tag-ai","10":"tag-tech"},"yoast_head":"\nOpenAI chce revolu\u010dn\u00edm SearchGPT konkurovat Googlu. 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Ve \u010dtvrtek spole\u010dnost odhalila SearchGPT, revolu\u010dn\u00ed vyhled\u00e1vac\u00ed n\u00e1stroj, kter\u00fd slibuje poskytovat aktu\u00e1ln\u00ed odpov\u011bdi na dotazy s pomoc\u00ed webov\u00fdch zdroj\u016f a um\u011bl\u00e9 inteligence. Jak SearchGPT vlastn\u011b funguje? 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