{"id":7459,"date":"2026-02-13T00:00:33","date_gmt":"2026-02-12T23:00:33","guid":{"rendered":"https:\/\/1ai.cz\/ainovinky\/benu-a-flo-startuji-nejvetsi-salesforce-projekt-v-ceskem-retailu-cilem-je-personalizace-pro-kazdeho-zakaznika\/"},"modified":"2026-02-13T00:00:33","modified_gmt":"2026-02-12T23:00:33","slug":"benu-a-flo-startuji-nejvetsi-salesforce-projekt-v-ceskem-retailu-cilem-je-personalizace-pro-kazdeho-zakaznika","status":"publish","type":"post","link":"https:\/\/1ai.cz\/ainovinky\/benu-a-flo-startuji-nejvetsi-salesforce-projekt-v-ceskem-retailu-cilem-je-personalizace-pro-kazdeho-zakaznika\/","title":{"rendered":"BENU a FLO startuj\u00ed nejv\u011bt\u0161\u00ed Salesforce projekt v \u010desk\u00e9m retailu. C\u00edlem je personalizace pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka"},"content":{"rendered":"

L\u00e9k\u00e1rensk\u00fd \u0159et\u011bzec BENU \u010cesk\u00e1 republika se pustil do ambici\u00f3zn\u00edho projektu digit\u00e1ln\u00ed transformace. Ve spolupr\u00e1ci s konzulta\u010dn\u00ed firmou FLO zav\u00e1d\u00ed platformu Salesforce v dosud nev\u00eddan\u00e9m rozsahu. Jde o nejkomplexn\u011bj\u0161\u00ed implementaci tohoto druhu v tuzemsk\u00e9m maloobchod\u011b. C\u00edlem je l\u00e9pe poznat z\u00e1kazn\u00edky, zjednodu\u0161it komunikaci a nab\u00eddnout ka\u017ed\u00e9mu p\u0159esn\u011b to, co pot\u0159ebuje.<\/p>\n

„Chceme na\u0161im z\u00e1kazn\u00edk\u016fm skute\u010dn\u011b porozum\u011bt a p\u0159izp\u016fsobit jim komunikaci i nab\u00eddky podle jejich individu\u00e1ln\u00edch preferenc\u00ed. Usilujeme o dlouhodob\u00e9 zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti,“ vysv\u011btluje Michaela T\u00e1borsk\u00e1, marketing director BENU. „S pomoc\u00ed Salesforce a partnera FLO vytvo\u0159\u00edme platformu, kter\u00e1 bude nejen modern\u00ed a spolehliv\u00e1, ale p\u0159edev\u0161\u00edm dokonale \u0161it\u00e1 na m\u00edru pot\u0159eb\u00e1m BENU.“<\/p>\n

Nov\u00fd syst\u00e9m propoj\u00ed v\u0161echny komunika\u010dn\u00ed kan\u00e1ly \u2013 od kamenn\u00fdch l\u00e9k\u00e1ren p\u0159es e-shop a\u017e po z\u00e1kaznickou podporu. D\u00edky tomu BENU dok\u00e1\u017ee nab\u00eddnout relevantn\u00ed slu\u017eby a informace p\u0159esn\u011b ve chv\u00edli, kdy je \u010dlov\u011bk pot\u0159ebuje, a to bez ohledu na to, kde zrovna nakupuje nebo kde hled\u00e1 pomoc. Podobn\u00e9 inovace v retailu sledujeme i na 1AI.cz<\/a>, kde pravideln\u011b informujeme o vyu\u017eit\u00ed pokro\u010dil\u00fdch technologi\u00ed v obchod\u011b.<\/p>\n

P\u011bt n\u00e1stroj\u016f Salesforce pro dokonalou z\u00e1kaznickou zku\u0161enost<\/h2>\n

Spole\u010dnost FLO zajist\u00ed kompletn\u00ed implementaci zahrnuj\u00edc\u00ed p\u011bt produkt\u016f Salesforce: Data Cloud pro pr\u00e1ci s daty, Loyalty Management pro v\u011brnostn\u00ed program, Service Cloud pro z\u00e1kaznickou podporu, Marketing Cloud Engagement pro c\u00edlenou komunikaci a Personalisation pro individualizaci nab\u00eddek. Loyalty Management umo\u017en\u00ed vytv\u00e1\u0159et chytr\u00e9 v\u011brnostn\u00ed programy s d\u016frazem na personalizaci a sledov\u00e1n\u00ed z\u00e1kaznick\u00e9ho chov\u00e1n\u00ed.<\/p>\n

„Velmi si v\u00e1\u017e\u00edme d\u016fv\u011bry t\u00fdmu BENU. Jedn\u00e1 se o jednu z nejpokro\u010dilej\u0161\u00edch implementac\u00ed Salesforce v \u010desk\u00e9m retailu, postavenou na skute\u010dn\u00fdch pot\u0159eb\u00e1ch z\u00e1kazn\u00edk\u016f a poh\u00e1n\u011bnou chytrou technologi\u00ed,“ \u0159\u00edk\u00e1 Andrej H\u00e1jek, CEO spole\u010dnosti FLO. „Jde o projekt, kter\u00fd n\u00e1m umo\u017e\u0148uje uk\u00e1zat na\u0161e kompetence naplno a propojit brand, z\u00e1kaznickou zku\u0161enost a data do jednoho funk\u010dn\u00edho celku. Chceme vytvo\u0159it \u0161pi\u010dkovou z\u00e1kaznickou zku\u0161enost s re\u00e1ln\u00fdm dopadem.“<\/p>\n

Projekt odstartoval v kv\u011btnu 2025 a f\u00e1ze n\u00e1vrhu \u0159e\u0161en\u00ed pr\u00e1v\u011b prob\u00edh\u00e1 naplno. Vzhledem k vysok\u00e9 komplexnosti cel\u00e9 implementace potrv\u00e1 realizace 12 a\u017e 18 m\u011bs\u00edc\u016f, p\u0159i\u010dem\u017e nov\u00e9 funkce budou uvol\u0148ov\u00e1ny postupn\u011b. O dal\u0161\u00edch implementac\u00edch AI a datov\u00fdch technologi\u00ed v \u010desk\u00e9m byznysu se m\u016f\u017eete do\u010d\u00edst na 1AI.cz<\/a>.<\/p>\n

Pro BENU p\u0159edstavuje tento krok v\u00fdznamn\u00fd miln\u00edk v digitalizaci a modernizaci p\u0159\u00edstupu k z\u00e1kazn\u00edk\u016fm. Kombinace dat, v\u011brnostn\u00edch program\u016f a personalizovan\u00e9 komunikace m\u00e1 potenci\u00e1l z\u00e1sadn\u011b prom\u011bnit zp\u016fsob, jak\u00fdm lid\u00e9 vn\u00edmaj\u00ed slu\u017eby l\u00e9k\u00e1rensk\u00e9ho \u0159et\u011bzce.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e9k\u00e1rensk\u00fd \u0159et\u011bzec BENU \u010cesk\u00e1 republika se pustil do ambici\u00f3zn\u00edho projektu digit\u00e1ln\u00ed transformace. Ve spolupr\u00e1ci s konzulta\u010dn\u00ed firmou FLO zav\u00e1d\u00ed platformu Salesforce v dosud nev\u00eddan\u00e9m rozsahu. Jde o nejkomplexn\u011bj\u0161\u00ed implementaci tohoto druhu v tuzemsk\u00e9m maloobchod\u011b. C\u00edlem je l\u00e9pe poznat z\u00e1kazn\u00edky, zjednodu\u0161it komunikaci a nab\u00eddnout ka\u017ed\u00e9mu p\u0159esn\u011b to, co pot\u0159ebuje. „Chceme na\u0161im z\u00e1kazn\u00edk\u016fm skute\u010dn\u011b porozum\u011bt a p\u0159izp\u016fsobit<\/p>\n","protected":false},"author":1,"featured_media":7458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[675],"tags":[696,694,693,692,695],"class_list":{"0":"post-7459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai-nastroje","8":"tag-crm","9":"tag-digitalizace","10":"tag-retail","11":"tag-salesforce","12":"tag-zakaznicka-zkusenost"},"yoast_head":"\nBENU a FLO startuj\u00ed nejv\u011bt\u0161\u00ed Salesforce projekt v \u010desk\u00e9m retailu. 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Ve spolupr\u00e1ci s konzulta\u010dn\u00ed firmou FLO zav\u00e1d\u00ed platformu Salesforce v dosud nev\u00eddan\u00e9m rozsahu. Jde o nejkomplexn\u011bj\u0161\u00ed implementaci tohoto druhu v tuzemsk\u00e9m maloobchod\u011b. 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